| 西方广告商与媒体的关系对中国媒体的启示 |
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| 引用本文： | 马婷婷.西方广告商与媒体的关系对中国媒体的启示[J].湖南大众传媒职业技术学院学报,2011(4):51-54. |
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| 作者姓名： | 马婷婷 |
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| 作者单位： | 广东外语外贸大学国际学院,广东广州,510420 |
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| 摘 要： | 西方广告商对媒体施加了直接和间接的压力，其后果是媒体公信力的丧失和报道的同质化。在我国，广告商对媒体的控制虽未达到西方的水平，但却呈现愈演愈烈的趋势。因此政府和媒体要及时采取措施，防微杜渐。
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| 关 键 词： | 广告商 媒体 公信力 同质化 |
Implications of Relationship between Western Advertisers and Media on China＇ s Media |
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| MA Ting-ting.Implications of Relationship between Western Advertisers and Media on China＇ s Media[J].Hunan Mass Media Vocational Technical College(Mass Media),2011(4):51-54. |
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| Authors: | MA Ting-ting |
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| Institution: | MA Ting-ting(International College,Guangdong University of Foreign Studies,Guangzhou,Guangdong,510420) |
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| Abstract: | Advertisers in the western countries have exerted direct and indirect pressure on the media which directly leads to the loss of media credibility and homogenization of content. Chinese advertisers have not had the same degree of influence on the media but |
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| Keywords: | advertiser media credibility homogenization |
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