Changing sales and markets of American university presses, 1960–1990 |
| |
| Authors: | Jennifer Kavinsky Hannifin |
| |
| Abstract: | Have university presses shifted their focus toward trade books? It so, when did this shift occur and why? Changes in funding of research and education, in consumer spending and publishers' sales, and in trade publishers' attitudes toward “midlist” books are discussed as influential factors. The article also examines the way university presses define trade books and the impact of publishing trade books on university press lists. Finally, the article describes current trends in university press publishing. |
| |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ |
|
