The Relationship between Narrative Content Variation,Affective and Cognitive Reactions,and a Person's Willingness to Sign an Organ Donor Card |
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| Authors: | Lisa L Massi Lindsey Kimo Ah Yun |
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| Abstract: | This study predicted that variations in the content of a narrative organ donor appeal (i.e., the age of the donor, the age of the person whose life was saved, the donor's cause of death, and the number of people whose lives were saved) would have a differential impact on a person's affective and cognitive reactions to that message, which would in turn influence a person's attitude toward signing an organ donor card. Two hundred sixty-eight individuals who had not signed an organ donor card previously read one of several narratives and then answered a series of questions designed to measure their attitudes toward signing an organ donor card. These data revealed that how a person dies (accident vs natural causes) and the number of people who are saved through organ donation indirectly influence a person's attitude toward signing an organ donor card with vividness, sympathy, and happiness acting as mediating variables. These findings and their implications are discussed. |
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| Keywords: | Organ Donation Narratives Affect Cognition Persuasion |
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