| 试论体育明星品牌生命力及其维护 |
| |
| 引用本文： | 李玉健.试论体育明星品牌生命力及其维护[J].南京体育学院学报(社会科学版),2007,21(4):61-64. |
| |
| 作者姓名： | 李玉健 |
| |
| 作者单位： | 西安美术学院,陕西,西安,710065 |
| |
| 摘 要： | 体育市场化的开展,体育明星商业化的运作,体育明星俨然已经成为了一种商品,一种具有自身品牌价值的商品。品牌的生命力对于商品而言尤为重要,对体育明星品牌生命力进行了论述,指出:提高技术水平,增强品牌的增值能力;提高综合素质,完善自我形象;审慎代言,维护品牌形象;积极参加公益活动助推品牌升级是保持品牌生命力的必要所在。
|
| 关 键 词： | 体育明星 品牌 生命力 |
| 文章编号： | 1008-1909（2007）04-0061-04 |
| 修稿时间： | 2007-02-19 |
On Vitality of the Brand of Sports Stars and Its' Keeping |
| |
| LI Yu-jian.On Vitality of the Brand of Sports Stars and Its'''' Keeping[J].Journal of Nanjing Institute of Physical Education,2007,21(4):61-64. |
| |
| Authors: | LI Yu-jian |
| |
| Abstract: | With the development of market economic and commercial running of sports stars,the sports stars have become products.The life-force is important to them.In this paper the author points out that enhancing the level of technology and innate quality or property,being cautious to choice a represented product and actively to take part in movement of public fare are necessary ways to maintain the life-force. |
| |
| Keywords: | sports stars brand life-force |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
