An assessment of methodological options for investigating the development of persuasive skills across childhood |
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| Authors: | Julie A Burke Ruth Anne Clark |
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| Institution: | 1. Assistant Professor of Communication and Theatre Arts , University of Iowa;2. Associate Professor of Speech Communication , University of Illinois |
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| Abstract: | This study compared two fundamentally different approaches to assessing the development of persuasive skills in children: asking them to generate messages versus having them select from preformulated messages or strategies. Also investigated was the approach of asking children to indicate their rationale for choosing a particular message. Using criteria of showing a developmental progression with age and positive correlation with social cognitive measures presumed to be relevant to persuasive skills, the present study suggests more success with message generation than with selection of preformulated messages. Elicitation of the rationale may prove a useful supplement to either of the former approaches. |
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