Efficacy of the family viewing concept: A test of assumptions |
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| Authors: | Phillip J Mohr |
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| Institution: | Associate Professor of Speech and Coordinator of Graduate Studies in Communications , Wichita State University |
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| Abstract: | This article examines two implicit assumptions on which the family viewing concept appears to be based: (1) children's viewing will subside after the end of the family viewing period, and children will be less likely to be exposed to later, more “mature” programming; (2) broadcasters can and do provide programs toward which children and parents share preferences and which are “appropriate” for the family viewing period (6:00‐8:00 p.m. CST, 7:00‐9:00 in other time zones). Data gathered in a 1976 survey confirmed the first assumption. However, while the peak period of children's viewing occurred between 6:30 and 8:00 p.m., substantial numbers of the children continued to view television beyond the family viewing period. Less consistent support was found for the second assumption. Above‐average percentages of both parents and children considered thirty‐one of sixty‐eight programs listed on the questionnaires to be “favorites” or “all right,” and nineteen of the thirty‐one were broadcast during the family viewing period. While parents and children may share attitudes toward certain programs, however, it does not necessarily follow that parents consider those programs appropriate for their children. The results of the survey suggest the need for further study of what constitutes “appropriate” programming for family viewing. |
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