| 普遍性设计的个性化研究 |
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| 引用本文： | 赵磊.普遍性设计的个性化研究[J].平原大学学报,2003,20(2):3-4. |
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| 作者姓名： | 赵磊 |
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| 作者单位： | 平原大学建工系,河南,新乡,453003 |
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| 摘 要： | 大工业带来了生产的批量化，在飞速提高效率的同时抹煞了产品的个性，而社会的进步、化的差异与追求个性的时代背景，使每一位消费在消费理念上的差异越来越大，市场进人个性化消费时期。由此形成了普遍性生产与个性化消费的尖锐矛盾。本试图通过市场学、消费心理学、设计学等方面的理论对普遍性设计的个性化的产生原因、基本要求与解决方法进行探讨。
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| 关 键 词： | 普遍性设计 个性化设计 菜单式设计 个性化产品 工业设计 |
| 文章编号： | 1008-3944(2003)02-0003-02 |
| 修稿时间： | 2002年11月28 |
Individualized Case Study of Generalized Design |
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| ZHAO Lei.Individualized Case Study of Generalized Design[J].Journal of Pingyuan University,2003,20(2):3-4. |
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| Authors: | ZHAO Lei |
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| Abstract: | The mass production is boosting productivity by leaps and boun ds, at the cost of product characteristics. The evolution of time, the difference of culture and th e desire for uniqueness all lead to the difference of consuming concepts among consumers and therefore open a new era for individual-oriented market. It's also a heated topic on the s harp conflicts between mass production and individualized consumption. The author tries to find out the origin of individualized general design, its basic requirements and the solution s through the study of marketing theory, consumer psychology and design science. |
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| Keywords: | generalized design individualized design on-demand design |
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