| 体育赞助的体系 |
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| 引用本文： | 赵长杰,蔡俊五.体育赞助的体系[J].武汉体育学院学报,2001,35(5):33-35. |
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| 作者姓名： | 赵长杰 蔡俊五 |
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| 作者单位： | 1. 北京市职工体育运动技术学院,北京,100075
2. 中国体育总局,科研所,北京,100683 |
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| 摘 要： | 论述构成体育赞助体系的四个子系统--赞助方、被赞助方、中介方和传媒方以及构成体育赞助流程的四个阶段--总体策划、个案营销、个案组织和实施与个案评估的特征、作用和相互关系.
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| 关 键 词： | 体育 赞助 体系 经纪人 经营 |
| 文章编号： | 1000-520X(2001)05-0033-03 |
| 修稿时间： | 2001年5月24日 |
System of sports sponsorship |
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| ZHAO Chang jie ,CAI Jun wu.System of sports sponsorship[J].Journal of Wuhan Institute of Physical Education,2001,35(5):33-35. |
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| Authors: | ZHAO Chang jie CAI Jun wu |
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| Institution: | ZHAO Chang jie 1,CAI Jun wu 2 |
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| Abstract: | To study the four stages of system of sports sponsorship,this paper has discussed its four subsystems:sponsor,the sponsored,intermediary and media.It has also studied the four stages of the whole planning,the individual marketing,the individual management and the individual evaluation and their inter relationship. |
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| Keywords: | sports sponsorship system agent management |
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