| 关于广告现象的一个非线性偏微分方程模型 |
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| 引用本文： | 黄迅成.关于广告现象的一个非线性偏微分方程模型[J].扬州职业大学学报,2005,9(1):25-27. |
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| 作者姓名： | 黄迅成 |
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| 作者单位： | 扬州职业大学,江苏,扬州,225009 |
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| 摘 要： | 广告是现代商业活动的重要组成部分,商品的促销离不开广告。广告做少了,达不到促销的效果,过份了又大量增加成本和开销,反而影响公司的利润。所以,研究广告和利润的数学关系是一个非常有趣的课题。本文建立了一个有关广告现象的非线性偏微分方程模型,并作了初步的数学分析。
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| 关 键 词： | 广告 利润 微分方程 模型 |
| 文章编号： | 1008-3693(2005)01-0025-03 |
| 修稿时间： | 2004年11月7日 |
A Nonlinear Partial Differential Equation Model in Advertising |
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| HUANG Xun-cheng.A Nonlinear Partial Differential Equation Model in Advertising[J].Journal of Yangzhou Polytechnic College,2005,9(1):25-27. |
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| Authors: | HUANG Xun-cheng |
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| Abstract: | Advertising plays an important role in the modern business world, especially in the promotion of products in a new market. In general, more advertising brings greater revenues and earnings for a company. However, excessive advertising will increase costs dramatically and affect earnings. Therefore, studying the mathematical relationship between cost of advertising and earnings is an interesting topic. In this paper, a nonlinear partial differential equation model for advertising is proposed, and a tentative mathematical analysis of this model is given as well. |
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| Keywords: | advertising earnings differential equation model |
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