| 武汉市家庭旅游行为调查分析 |
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| 引用本文： | 郭磊,胡道华,郑娜.武汉市家庭旅游行为调查分析[J].襄樊学院学报,2013(11):48-52. |
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| 作者姓名： | 郭磊 胡道华 郑娜 |
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| 作者单位： | 湖北汽车工业学院经济管理学院;湖北大学资源环境学院 |
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| 基金项目： | 湖北省教育厅人文社会科学研究项目(13q085) |
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| 摘 要： | 以武汉市家庭为研究对象，根据抽样调查所得数据，分析和总结武汉市家庭游前、游中和游后行为特征及规律，以期指导家庭旅游的市场开拓和营销实践．
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| 关 键 词： | 家庭旅游 旅游行为 旅游决策 武汉市 |
Travel Behaviors of Families from Wuhan City |
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| GUO Lei;HU Dao-hua;ZHENG Na.Travel Behaviors of Families from Wuhan City[J].Journal of Xiangfan University,2013(11):48-52. |
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| Authors: | GUO Lei;HU Dao-hua;ZHENG Na |
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| Institution: | GUO Lei;HU Dao-hua;ZHENG Na;School of Economics and Management,Hubei Automotive Industries Institue;School of Resource and Environment,Hubei University; |
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| Abstract: | Based on the data from the questionnaires, taking urban families from Wuhan City as examples, it analyzes and summarizes the characteristics and regular patterns of their tourism activities before, during and after the tour, to provide some information about market development and marketing practice for family tour. |
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| Keywords: | Family tour Travel behavior Travel decision-making Wuhan City |
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