| 《申报》广告代言人的演变及其启示 |
| |
| 引用本文： | 林升梁.《申报》广告代言人的演变及其启示[J].莆田学院学报,2011,18(3):67-70. |
| |
| 作者姓名： | 林升梁 |
| |
| 作者单位： | 福建师范大学传播学院,福建福州,350108 |
| |
| 摘 要： | 依据《申报》办刊发展的一些重要事件,把《申报》广告代言人的演变划分为四个时期,即:产生(1872—1912)、发展(1913—1930)、成熟(1931—1937)和没落(1938—1949)。指出《申报》在广告代言人代言方面的若干做法对于今天的中国广告业仍具有重要启示。
|
| 关 键 词： | 申报 广告 形象代言人 |
Development and Revelation of Models in Shen Bao Daily's Advertising |
| |
| LIN Sheng-liang.Development and Revelation of Models in Shen Bao Daily's Advertising[J].journal of putian university,2011,18(3):67-70. |
| |
| Authors: | LIN Sheng-liang |
| |
| Institution: | LIN Sheng-liang(Department of Communication,Fujian Normal University,Fuzhou Fujian 350108,China) |
| |
| Abstract: | Models in Shen Bao Daily's advertising refers to persons or images who stand for componies or enterprises for commercial communication.Four periods are divided as follows: origin(1872—1912),development(1913—1930),maturity(1931—1937),and decline(1938—1949).There are three aspects that are beneficial to advertising industry in China today: choice of advertising models,expression of creation,and skills of communication. |
| |
| Keywords: | Shen Bao Daily advertising models |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
