| 新经济时代市场营销新观念 |
| |
| 引用本文： | 刘增芹.新经济时代市场营销新观念[J].天津成人高等学校联合学报,2005,7(5):139-141. |
| |
| 作者姓名： | 刘增芹 |
| |
| 作者单位： | 天津职工公用事业学院,天津市300100 |
| |
| 摘 要： | 新经济时代市场环境变化莫测，企业面临着新的挑战与机遇，企业要在激烈的市场竞争中立于不败之地，必须把握好国内外经营环境的复杂变化，树立市场营销新观念，要掌握并遵循带有规律性的经营思想，那么无论环境如何变化企业还是可以赢得经营的主动权。
|
| 关 键 词： | 市场营销 经济全球化 网络营销 知识营销 个性化营销 绿色营销 |
| 文章编号： | 1009-2498（2005）05-0139-03 |
| 收稿时间： | 2005-06-02 |
New Marelins Concept in New Economy Tomes |
| |
| Liu ZengQin.New Marelins Concept in New Economy Tomes[J].Journal of Tianjin Adult Higher Learning,2005,7(5):139-141. |
| |
| Authors: | Liu ZengQin |
| |
| Abstract: | The environment in market has continuously being changed in new economy times. The enterprises are being faced with new challenge and opportunity , The enterprises want to stand in the invincible position in the intense market competition, They must grasp the complicated change of the running environment at home and abroad and set up the new concept of market marketing. As long as grasp and follow the ideas of regularity of management, no matter how the environment changes, the enterprises will possess the initiative power of management. |
| |
| Keywords: | marketing economic globalization network marketing knowledge marketing individualized marketing green marketing |
| 本文献已被 维普 等数据库收录！ |
