| 体育赞助评估体系的构建 |
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| 引用本文： | 刘波,于华.体育赞助评估体系的构建[J].首都体育学院学报,2007,19(2):12-14. |
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| 作者姓名： | 刘波 于华 |
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| 作者单位： | 1. 南京理工大学体育部南京,江苏南京,210094
2. 南京第九中学,江苏南京,210018 |
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| 摘 要： | 在论述体育赞助评估的意义和难点基础上,根据体育赞助的程序和目标总结出体育赞助评估指标体系的主要内容,并简单介绍了AHP法在体育赞助评估中的运用,为今后进行体育赞助的双方尤其是赞助方提供有益的借鉴。
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| 关 键 词： | 体育赞助 难点 评估体系 主要内容 |
| 文章编号： | 1009-783X(2007)02-0009-03 |
| 修稿时间： | 2006年4月30日 |
The Construction of an Evaluation System for Sport Sponsorship |
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| LIU Bo,YU Hua.The Construction of an Evaluation System for Sport Sponsorship[J].Journal of Capital College of Physical Education,2007,19(2):12-14. |
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| Authors: | LIU Bo YU Hua |
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| Abstract: | After an elaboration of the significance and difficulties of the evaluation of sport sponsorship,based on the procedure and objectives of sport sponsorship,this paper sums up the major contents of the index of the evaluation system for sport sponsorship and introduces briefly the application of AHP in the evaluation so as to offer beneficial references for each party,especially the sponsors. |
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| Keywords: | Sport sponsorship Difficulties Evaluation system Major contents |
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