| 体验式旅游下的文化产品开发研究——以水泊梁山风景名胜区为例 |
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| 引用本文： | 杜艳增.体验式旅游下的文化产品开发研究——以水泊梁山风景名胜区为例[J].济宁师范专科学校学报,2014(6):87-90. |
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| 作者姓名： | 杜艳增 |
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| 作者单位： | 济宁学院文化传播系,山东 曲阜,273155 |
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| 基金项目： | 济宁市社会科学规划重点项目 |
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| 摘 要： | 随着现代社会的快速发展,文化因素对现代旅游活动的影响,越来越深刻和长远.目前国内众多城市已将体验式旅游视为新的经济增长点.随着体验经济时代的来临,体验式旅游也将成为旅游产业发展的必然趋势.水浒文化源远流长,内涵丰富,是山东省独有的地方文化,具有广泛的大众基础.从体验式旅游的视角研究水浒文化产品的开发和景区规划等问题,一方面为体验式旅游的发展开拓新思路;另一方面将水浒文化以全新的方式加以传承与发扬.
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| 关 键 词： | 水浒文化 体验式旅游 旅游产品开发 |
Study on the Development of Cultural Product Based on Experimental Tourism--A Case Study of Liangshan Scenic Area |
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| DU Yanzeng.Study on the Development of Cultural Product Based on Experimental Tourism--A Case Study of Liangshan Scenic Area[J].Journal of Jining Teachers College,2014(6):87-90. |
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| Authors: | DU Yanzeng |
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| Institution: | DU Yanzeng (Culture Communication Department of Jining University, Qufu 273155, China) |
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| Abstract: | With the development of modern society, the influence of cultural factors on modern tourism becomes more profound and long-lasting. At present many cities in China have regarded experimental tourism as a new economic growth point. With the coming age of experimental economy, experimental tourism will become the inevitable trend of the development of tourism. As a unique local culture in Shandong province, marsh culture has a long history and rich connotation; therefore it has extensive mass foundation. From the perspective of experimental tourism, this paper analyses the development of marsh cultural product and the planning of the tourist attraction, hoping that on the one hand it will open up a new way of developing the experimental tourism; on the other hand will inherit and carry forward the marsh culture in a new way. |
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| Keywords: | marsh culture experimental tourism development of tourism product |
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