| 宁波民营物流企业开展增值服务的研究 |
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| 引用本文： | 高晓红,俞海宏.宁波民营物流企业开展增值服务的研究[J].科技与管理,2010,12(1):94-97,105. |
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| 作者姓名： | 高晓红 俞海宏 |
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| 作者单位： | 宁波大学,海运学院,浙江,宁波,315211 |
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| 基金项目： | 国家社会科学基金资助项目(09CJY072);;宁波大学校级科研项目(XYW09004) |
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| 摘 要： | 在调研分析宁波物流业现状的基础上,针对民营物流企业服务差异小、盈利能力弱的问题,阐明了开展增值服务的必要性;结合民营物流企业的特点,分析了物流增值服务的模式;基于服务创新动力,从政府和企业两个层面提出了开展增值服务的策略,旨在促进民营物流企业的服务创新。
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| 关 键 词： | 宁波物流业 增值服务 策略 |
Research on Ningbo private logistics enterprise providing value-added service |
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| GAO Xiao-hong,YU Hai-hong.Research on Ningbo private logistics enterprise providing value-added service[J].Science-Technology and Management,2010,12(1):94-97,105. |
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| Authors: | GAO Xiao-hong YU Hai-hong |
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| Institution: | Maritime College/a>;Ningbo University/a>;Ningbo 315211/a>;China |
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| Abstract: | Based on the current situation investigation of Ningbo logistics industry,the paper first expounds the necessity of providing value-added service considering the little difference in service,and the low profitability of Ningbo private logistics enterprises.Then it analyzes some typical patterns application according to the features of private logistics enterprises.To advance service innovation,the last part of the paper provides some countermeasures based on service innovation dynamic mechanism from the ang... |
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| Keywords: | Ningbo logistics industry value-added service countermeasure |
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