| 零售企业服务的创新途径 |
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| 引用本文： | 胡蕾.零售企业服务的创新途径[J].重庆教育学院学报,2010,23(5):82-84. |
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| 作者姓名： | 胡蕾 |
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| 作者单位： | 四川邮电职业技术学院,四川,成都,610067 |
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| 摘 要： | 零售企业在商品质量、种类和价格上的同质化严重，迫切需要通过零售服务的创新，来产生差异化的竞争优势和增加对顾客的吸引力。
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| 关 键 词： | 零售企业 顾客价值 顾客满意和忠诚 服务创新 |
On the creative approach to retail company's service |
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| HU Lei.On the creative approach to retail company's service[J].Journal of Chongqing College of Education,2010,23(5):82-84. |
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| Authors: | HU Lei |
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| Institution: | HU Lei (Sichuan Postal Vocatioal Technical College, Chengdu 610067, Sichuan, China) |
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| Abstract: | It is a serious problem that retail companies tend to converge in goods quality, type and price. It is urgent for a retail company to have its own service creativeness to achieve different competing superiority and to draw more customers＇ attention. |
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| Keywords: | retail company customer value customer＇s satisfaction and loyalty service creativeness |
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