| 广告翻译策略初探 |
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| 引用本文： | 何恩.广告翻译策略初探[J].广西大学梧州分校学报,2005,15(3):43-45. |
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| 作者姓名： | 何恩 |
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| 作者单位： | 广西大学梧州分校外语系,广西梧州543002 |
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| 摘 要： | 在现代社会中,被喻为商业化身的广告已渗透到社会的各个角落,传统翻译理论原则和翻译策略已无法适应广告翻译的客观要求.作为对传统翻译理论的一个重大突破和翻译理论研究的重要补充,由德国费米尔等学者所提出的翻译功能理论无疑为广告翻译的理论研究开辟了一个新视角.这一观点对进行广告翻译具有十分之有效的指导意义.
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| 关 键 词： | 广告翻译 目的论 翻译策略 |
| 文章编号： | 1009-2633（2005）03-0043-03 |
| 收稿时间： | 2005-06-03 |
On Strategy of Advertising Translation |
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| He En.On Strategy of Advertising Translation[J].Journal of Guangxi University Wuzhou Branch,2005,15(3):43-45. |
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| Authors: | He En |
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| Abstract: | In modem society, advertising, the embodiment of commerce, is becoming an important part of our daily life.As a break with the traditional translation ideas and an important complement to translation studies, the functionalist concept of translation put forward by some German scholars has opened up a new perspective to the study of advertising translation. |
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| Keywords: | advertising translation Skopostheorie translation strategy |
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