| 政务微信用户持续使用行为及用户契合的调节作用研究 |
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| 引用本文： | 陈明红,潘子璇,曾庆彬.政务微信用户持续使用行为及用户契合的调节作用研究[J].现代情报,2021,40(11):85-98. |
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| 作者姓名： | 陈明红 潘子璇 曾庆彬 |
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| 作者单位： | 1. 中山大学资讯管理学院, 广东 广州 510006;2. 中国人民大学信息资源管理学院, 北京 100872 |
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| 基金项目： | 国家自然科学基金项目"基于HSM的移动互联网用户信息搜索行为研究"（项目编号：71603295）；广东省自然科学基金项目"大数据信息资源云建设与深度挖掘研究"（项目编号：2016A030313334）。 |
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| 摘 要： | 目的/意义] 探讨影响政务微信用户持续使用行为的关键因素及作用机制，以期为我国政务微信服务优化提供理论依据和实践支持。方法/过程] 借鉴刺激-机体-反应模型，将技术因素和社会因素作为刺激，用户契合作为调节变量，构建政务微信用户持续使用行为模型。利用偏最小二乘法对问卷数据进行分析，对模型进行验证。结果/结论] 移动性正向影响有用性感知和易用性感知；服务质量正向影响有用性感知，对易用性感知没有显著影响；主观规范和信任两个社会因素均正向影响有用性感知和易用性感知；有用性感知和易用性感知作为机体正向影响持续使用行为，用户契合对易用性感知与持续使用行为之间的影响关系具有负向调节作用。鉴于此，本文进行了广泛探讨并给出了对政务微信服务实践的启示。
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| 关 键 词： | 政务微信 持续使用行为 刺激-机体-反应模型 用户契合 |
A Study of Government WeChat Users Continued Use Behavior and User Engagement's Moderating Effect |
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| Authors: | Chen Minghong Pan Zixuan Zeng Qingbin |
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| Institution: | 1. School of Information Management, Sun Yat-sen University, Guangzhou 510006, China;2. School of Information Resource Management, Renmin University of China, Beijing 100872, China |
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| Abstract: | Purpose/Significance] Exploring the key factors on influencing users' continued use behavior of government WeChat,which helps to provide the theoretical basis and empirical support for Chinese government WeChat service optimization.Method/Process] Drawing on Stimulus-Organism-Response(SOR)model,this study recognized technology factors and social factors as stimulus,using user engagement as moderating variable,and built government WeChat continuance usage model.Then a questionnaire survey was conducted for data collecting.Data analysis and model testing are conducted by the method of the Partial Least Squares.Result/Conclusion] From the results,mobility was positive correlated both with perceived usefulness and ease of use.In addition,service quality positively impacted perceived usefulness,but it didn't significantly influence perceived ease of use.The two social factors,subjective norm and trust included,positively influenced perceived usefulness and ease of use,both of which,were considered as organism play important role in determining continued use behavior.Finally,user engagement played a negative moderating role between perceived ease of use and continued use behavior.Based on the above,the related results were discussed in the aspect of theory and enlightenments of government WeChat service practices were put forward. |
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| Keywords: | government WeChat continued use behavior SOR model user engagement |
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