| 融合多源数据的企业竞争对手画像构建 |
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| 引用本文： | 黄晓斌,张明鑫.融合多源数据的企业竞争对手画像构建[J].现代情报,2021,40(11):13. |
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| 作者姓名： | 黄晓斌 张明鑫 |
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| 作者单位： | 中山大学资讯管理学院, 广东 广州 510006 |
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| 摘 要： | 目的/意义] 融合多源数据，从大量真实具体的企业竞争对手中抽取出竞争对手的画像，为解决海量竞争对手无限性和企业竞争情报资源有限性之间的矛盾提供启发。方法/过程] 从画像指标体系、数据采集、数据融合、数据分析、画像构建和画像应用等环节出发，提出了一套融合多源数据的企业竞争对手画像构建模式，然后以H公司为例开展了实证研究。结果/结论] 基于所提出的竞争对手画像构建模式，构建了H公司的主要竞争对手画像，从而为企业的竞争对手画像构建实践以及为后续相关理论研究和实证研究提供参考。
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| 关 键 词： | 企业竞争对手 多源数据 多源信息 数据融合 画像研究 |
Construction of Enterprise Competitor Portrait Based on Multi-source Data |
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| Authors: | Huang Xiaobin Zhang Mingxin |
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| Institution: | School of Information Management, Sun-Yat-Sen University, Guangzhou 510006, China |
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| Abstract: | Purpose/Significance] This paper integrates multi-source data and extracts the portraits of competitors from a large number of real and specific enterprise competitors,which provides inspiration for solving the contradiction between massive competitors and the limitation of competitive intelligence resources.Method/Process] From the aspects of portrait index system,data collection,data fusion,data analysis,portrait construction and portrait application,this paper put forward a set of competitor portrait construction model with the integration of multi-source data.Furthermore,an empirical study with H company as an example was carried out.Results/Conclusions] Based on the proposed construction model of competitor portraits,this paper constructed the portraits of major competitors of H company,so as to provide reference for the practice of the construction of competitor portraits and the subsequent theoretical and empirical research. |
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| Keywords: | enterprise competitors multi-source data multi-source information data fusion portrait research |
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