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引进娱乐节目的中国式生长
引用本文:邢璐.引进娱乐节目的中国式生长[J].河北广播电视大学学报,2013(2):106-108.
作者姓名:邢璐
作者单位:中国传媒大学电视与新闻学院,北京100024
摘    要:自从2010年《中国达人秀》第一季获得巨大成功后,引进海外节目的版权取代了单纯的模仿,成为了国内卫视节目制作业的新一轮风潮。《中国达人秀》在节目内容、文化构成、审美品格、受众组成等方面具有成功的本土化经验,通过其经验可以得出对于引进娱乐节目本土化的普遍性建议。

关 键 词:引进节目  本土化  中国达人秀  中国式生长

Chinese-style Growth of Brought-in Entertainment Programs
XING Lu.Chinese-style Growth of Brought-in Entertainment Programs[J].Journal of Hebei Radio & TV University,2013(2):106-108.
Authors:XING Lu
Institution:XING Lu (School of Television and Journalism, Communication University of China, Beijing 100024, China)
Abstract:Since the first season of "China~s Got Talent" gained its popularity in 2010, introduction of the copyright of foreign TV programs replaced the simple imitation, which has become a new round wave among the production field of domestic satellite TV station. "China's Got Talent" has plenty of successful localization experience in different aspects including program contents, cultural composition, aesthetic character and audience constitution. Suggestions on how to localize brought-in programs can be derived from its experience in these aspects.
Keywords:brought-in programs  localization  China"s got talent  Chinese growth
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