| 武术商标形象与VI设计研究 |
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| 引用本文： | 张波,胡玉利.武术商标形象与VI设计研究[J].搏击·武术科学,2010,7(8):6-8. |
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| 作者姓名： | 张波 胡玉利 |
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| 作者单位： | 海军航空工程学院军事共同科目教研室,山东,烟台,264001 |
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| 摘 要： | 文章运用文献资料和逻辑分析的研究方法,对武术商标形象的内涵与VI设计方法进行研究。研究结果认为,武术商标是一系列与武术相关的商标的总称,具有识别性、审美性、传播性和隐喻性特点;武术商标形象对体育产品的国际化贸易具有重要的推动作用;武术商标形象的视觉识别系统设计可以塑造武术品牌形象;武术商标形象是一种标记形象,其元素有商标图案、商标词、色彩、商标标语以及这些元素的组织结构方式;武术商标形象的VI设计过程包括准备、设计开发、反馈修正、编制VI手册四个阶段。
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| 关 键 词： | 武术 视觉形象 商标形象 设计 |
On the Image of Wushu Trademark and VI Design |
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| Zhang Bo,Hu Yuli.On the Image of Wushu Trademark and VI Design[J].BOJI(WUSHUKEXUE),2010,7(8):6-8. |
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| Authors: | Zhang Bo Hu Yuli |
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| Institution: | Zhang Bo Hu Yuli (Staff Room of Military Affairs and Common Subjects in Naval Aeronautical Astronautical University,Yantai Shandong 264001) |
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| Abstract: | With the methods of literature and logical analysis,the paper does the study on the connotation of Wushu trademark images and VI design method The results show：Wushu trademark is a genetic term of a series of Wushu-related trademarks,with identify,aesthetics,transition,and metaphoric character;the trademark image of Wushu has an important role in the intermationalization of Wushu products;the design of visual identification system of the trademark image of Wushu create sports brand image;Wushu trademark image is the image of a mark,which elements include trademark logo,trademark words,colors,trademark slogans,as well as the organizational structure of these elements;the design process of the trademark image of sports includes preparation,design and development,feedback correction and the preparation of VI manual. |
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| Keywords: | Wushu visual image trademark image design |
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