Format Choice for Popular Fiction Books in Japan |
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| Authors: | Sumiko Asai |
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| Institution: | 1.School of Political Science and Economics,Meiji University,Chiyoda-ku, Tokyo,Japan |
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| Abstract: | In Japan, comic plays a leading role in electronic publishing, whereas e-book sales generated from novels are small. This study investigates format choice, such as pocket-sized paperbacks and e-books for popular novels on bestseller lists in 2010. The results show that almost half of novels are not released as e-books and Japanese authors who already have strong sales performances are not positive about releasing e-books, whereas all foreign novels are released as e-books. One reason that electronic publishing other than comics has not developed in Japan may be that many novels written by popular authors are not provided as e-books. |
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