| 越南入境旅游服务贸易发展思路探究 |
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| 引用本文： | 焦健,李灿.越南入境旅游服务贸易发展思路探究[J].南宁职业技术学院学报,2013(3):29-32. |
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| 作者姓名： | 焦健 李灿 |
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| 作者单位： | 广西民族大学管理学院,广西南宁530006 |
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| 基金项目： | 广西哲学社会科学规划研究课题《广西产品在越南市场的品牌效应研究》阶段性成果,（08FJY017） |
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| 摘 要： | 入境旅游服务贸易是越南旅游服务贸易最重要组成部分。以企业外部环境为视角,立足越南旅游企业,分析指出越南入境旅游服务贸易发展现状及存在的问题,并通过对越南旅游企业外部环境影响因素的分析,进一步探讨越南旅游发展思路,即完善"三托一"发展模式,强化入境旅游服务贸易市场营销,创建入境旅游服务贸易品牌。
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| 关 键 词： | 入境旅游服务贸易 企业外部环境 “三托一”发展模式 市场营销 贸易品牌 |
A Probe into the Development Ideas of the Inbound Tourism Service Trade in Vietnam |
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| JIAO Jian,LI Can.A Probe into the Development Ideas of the Inbound Tourism Service Trade in Vietnam[J].Journal of Nanning Polytechnic,2013(3):29-32. |
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| Authors: | JIAO Jian LI Can |
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| Institution: | (School of Management,Guangxi University for Nationalities,Nanning 530006,Guangxi,China) |
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| Abstract: | The inbound tourism service trade represents the core part of the tourism service trade in Vietnam.The article analyzes the problems and the development status of the inbound tourism service trade in Vietnam on the basis of the Vietnamese tourism industry from the perspective of the corporate external environment.Meanwhile,in light of analysis of the influences on the corporate external environment in Vietnam,a further suggestion is presented that the Vietnamese tourism industry should strive to improve AAAB development mode,intensify marketing of the inbound tourism service trade and develop the brand of inbound tourism service trade. |
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| Keywords: | inbound tourism service trade corporate external environment AAAB development mode marketing trade brand |
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