| 中国移动运营商的差异化竞争研究 |
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| 引用本文： | 段婧.中国移动运营商的差异化竞争研究[J].武汉职业技术学院学报,2006,5(3):17-19. |
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| 作者姓名： | 段婧 |
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| 作者单位： | 北京邮电大学,经济管理学院,北京,100876 |
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| 摘 要： | 以差异化竞争理论为基础,分析了中国移动和中国联通作为国内最大的两家移动运营商,根据各自企业特点所制定的不同竞争策略,并通过两者比较初步探讨了我国移动运营商差异化竞争的发展方向。
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| 关 键 词： | 市场细分 差异化战略 品牌营销 核心竞争优势 |
| 文章编号： | 1671-931X（2006）03-0017-03 |
| 收稿时间： | 2005-12-17 |
| 修稿时间： | 2005年12月17 |
Study on Differentia Competition of Mobile Operation Companies in China |
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| DUAN Jing.Study on Differentia Competition of Mobile Operation Companies in China[J].Journal of Wuhan Institute of Technology,2006,5(3):17-19. |
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| Authors: | DUAN Jing |
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| Institution: | Economics and Management School, Beijing University of Posts and Telecommunications, Beijing 100876, China |
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| Abstract: | This article analyzes the different competition strategies applied by the two leading telecommunication groups in China on the basis of differentia competition theory. It discusses the development of differentia competition through comparing these two groups operation. |
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| Keywords: | market fractionizing differentia strategies brand marketing core competition advantages |
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