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从产业组织角度对我国劳动密集型出口企业通过CSR认证的机理研究
引用本文:周明磊,任荣明.从产业组织角度对我国劳动密集型出口企业通过CSR认证的机理研究[J].软科学,2009,23(1).
作者姓名:周明磊  任荣明
作者单位:上海交通大学,安泰经济管理学院,上海,200052
摘    要:利用古诺模型从市场进入角度对我国占主体的劳动密集型企业进行分析,研究表明企业不可能无限制承担社会责任,企业所愿承受最大限度社会责任受多方因素影响,比如市场规模、同行业企业产品间替代性、各方博弈行为以及博弈期限等,过高的审核费会挫伤企业承担社会责任的积极性,对企业运作产生不利影响。

关 键 词:企业社会责任  古诺模型  市场分割  纳什均衡

An Analysis on the Mechanism of Chinese Labor- intensive Export Enterprises through CSR Certification from Industry Organizations Perspective
ZHOU Ming-lei,REN Rong-ming.An Analysis on the Mechanism of Chinese Labor- intensive Export Enterprises through CSR Certification from Industry Organizations Perspective[J].Soft Science,2009,23(1).
Authors:ZHOU Ming-lei  REN Rong-ming
Abstract:In this paper,Cournot model is used to analyze the labor-intensive enterprises——the main part of our market,from the perspective of market entry.It shows that corporate can not take social responsibility without limitation.The maximum point of corporate capability is affected by various factors,such as market size,the substitution among other corporate products,all partners' game strategy as well as game duration.High audit fees will hurt the enthusiasm of corporate taking on the responsibility and give adverse impact on the operation of enterprises.
Keywords:CSR  Cournot Model  market segmentation  Nash Equilibrium
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