| 从足球魅力谈竞技体育的商品效用性 |
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| 引用本文： | 宾金生.从足球魅力谈竞技体育的商品效用性[J].体育科技,2006,27(3):5-6. |
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| 作者姓名： | 宾金生 |
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| 作者单位： | 桂林电子科技大学体育部,桂林,541004 |
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| 摘 要： | 在商品社会,竞技体育无疑具有商品性,商品必须要具有效用。观众欣赏足球比赛,就象看一场没有剧本的戏剧,运动员就是演员,教练和裁判则是导演,他们在场上尽情发挥,淋漓尽致的表演,使得这场戏剧情节跌宕起伏,高潮不断,观众则随着剧情时而欢呼,时而叹息。反之,另外一些项目,比赛波浪不惊,平淡如水,既没有激烈的对抗,也难见整体的技战术配合,比赛结果毫无悬念等,观众基本没有观赏的兴趣。
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| 关 键 词： | 足球 竞技体育 商品 效用 |
On the Commercial Utility of Athletic Sports from the Charm of Soccer |
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| Bin Jinsheng.On the Commercial Utility of Athletic Sports from the Charm of Soccer[J].Sport Science And Technology,2006,27(3):5-6. |
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| Authors: | Bin Jinsheng |
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| Abstract: | There is no doubt that athletic sports have the commercial quality and utility in the commercial society.Audience's enjoying the soccer match is like enjoying a show.Athletes,coach and referee play their rolls of actor and director in the performance.Audiences react as the performance goes.On the contrary,audiences will lose their interests in the other game if there is no confrontation,technique and tactics and suspense in it. |
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| Keywords: | soccer athletics commerce utility |
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