| 从《孙子兵法》看构建中国企业文化核心竞争力 |
| |
| 引用本文： | 纪洪波,王春晖.从《孙子兵法》看构建中国企业文化核心竞争力[J].滨州学院学报,2006,22(4):12-14. |
| |
| 作者姓名： | 纪洪波 王春晖 |
| |
| 作者单位： | 滨州学院,山东,滨州,256603 |
| |
| 摘 要： | 《孙子兵法》在企业经营管理中的应用价值不断被开发出来。孙子主张“修道保法”从而“胜于易胜”,对于国家来说是提高综合国力,对于企业来说就是构建核心竞争力。企业文化是最主要的核心竞争力,由此提出了“文化核心竞争力”的概念。孙子思想对企业构建文化核心竞争力有重要的指导意义。
|
| 关 键 词： | 《孙子兵法》 企业文化 文化核心竞争力 |
| 文章编号： | 1673-2618（2006）04-0012-03 |
| 收稿时间： | 2006-06-09 |
| 修稿时间： | 2006年6月9日 |
Constructing Cultural Key Competitive Edge of Chinese Enterprises with the Notion of The Art of War |
| |
| JI Hong-bo,WANG Chun-hui.Constructing Cultural Key Competitive Edge of Chinese Enterprises with the Notion of The Art of War[J].Journal of Binzhou University,2006,22(4):12-14. |
| |
| Authors: | JI Hong-bo WANG Chun-hui |
| |
| Abstract: | The practical valve of The Art of War in enterprise management has been increasingly discovered.Sun Tzu advocates that "cultivating their policies and strictly adhering to the laws and regulations" so as to "conquer an enemy easily conquered",which is to promote the comprehensive national strength for a nation and to construct key competitive edge for an enterprise.Enterprise culture is the most significant key competitive edge,so the paper puts forward the concept of "cultural key competitive edge".Sun Tzu Thought is a very important guide for the enterprise to construct cultural key competitive edge.The paper has made some valuable exploration in building a promising future and constructing administrative culture for enterprises. |
| |
| Keywords: | The Art of War cultural key competitive edge construct |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
