| 浅析英汉文化差异对广告翻译的影响 |
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| 引用本文： | 胡蝶.浅析英汉文化差异对广告翻译的影响[J].荆门职业技术学院学报,2005,20(4):61-63. |
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| 作者姓名： | 胡蝶 |
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| 作者单位： | 湖北教育学院,外语系,湖北,武汉,430060 |
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| 摘 要： | 任何语言必然带有文化的烙印，广告语言也不例外。广告语言的翻译要尤其关注文化的制约。文章从广告的定义及特点出发，从语言、文化习俗、审美价值及消费心理四个方面，阐述了英汉文化的差异对广告翻译的影响。
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| 关 键 词： | 广告 文化差异 跨文化交流 双语广告 |
| 文章编号： | 1008-4657(2005)04-0061-03 |
| 修稿时间： | 2005年3月9日 |
The Influence on Advertising Translation by Cultural Differences |
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| HU Die.The Influence on Advertising Translation by Cultural Differences[J].Journal of Jingmen Vocational Technical College,2005,20(4):61-63. |
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| Authors: | HU Die |
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| Abstract: | Every language has its cultural implication,so is the language used in advertising.The translation of advertisements is,in a larger sense,a means of cross-cultural communication.Starting from the definition and characteristics of the advertisement,this thesis focuses on the influence of cultural differences in its translation from the aspects of language,custom,evaluation,and psychology. |
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| Keywords: | advertisement cultural difference cross-cultural communication bilingual advertisement |
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