| 旅行社网络化构建方式研究 |
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| 引用本文： | 李洪昌,庞世明.旅行社网络化构建方式研究[J].河北旅游职业学院学报,2010,15(4):81-84. |
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| 作者姓名： | 李洪昌 庞世明 |
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| 作者单位： | 北京第二外国语学院旅游发展研究院,北京,100024 |
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| 摘 要： | 旅行社网络化是旅行社经营的普遍形式。本文首先对旅行社行业现状做一简单介绍,然后对旅行社网络化产生的原因、网路化之定义及其与集团化的区别进行分析,最后,分别从大型旅行社与中小型旅行社出发,指出,大型旅行社可以通过在异地设立分社、收购兼并、特许经营等方式;中小型旅行社可以通过组建联盟性质的中小旅行社联合体、做大社的代理等方式实现网络化。
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| 关 键 词： | 旅行社 网络化 构建方式 |
Study of Construction Ways of Travel Service Network |
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| Li Hongchang,Pang Shiming.Study of Construction Ways of Travel Service Network[J].Journal of Hebei Tourism Vocational College,2010,15(4):81-84. |
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| Authors: | Li Hongchang Pang Shiming |
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| Institution: | Li Hongchang,Pang Shiming |
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| Abstract: | The network is a universal operating form for travel agency.This paper,firstly,makes a brief introduction to the current situation of travel agency,and then analyzes the reason,the definition and the difference between group＇s operation and travel agency＇s network.At last,the paper puts forward five ways for travel agency to realize the network,including setting up branches in other places,mergers and acquisitions and franchising for large agency;and making middle and small travel agencies become consortiums or be the agent for large agency. |
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| Keywords: | travel agency network ways |
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