| 市场经济条件下的文科学报策划问题 |
| |
| 引用本文： | 任国瑞.市场经济条件下的文科学报策划问题[J].湖南大众传媒职业技术学院学报,2002,2(1):53-56. |
| |
| 作者姓名： | 任国瑞 |
| |
| 作者单位： | 岳阳师范学院,学报编辑部,湖南,岳阳,414000 |
| |
| 摘 要： | 在社会主义市场经济条件下,文科学报要树立策划观念,围绕自己的特色和宗旨进行。文科学报的策划模式,是以定位为前提的连接互动的逻辑建构。学报工作人员要认识、掌握和运用定位、栏目和组稿、编辑与编序、封面与版式、印刷与装帧、形象、发行、活动与经营等八个方面的策划原则。
|
| 关 键 词： | 文科学报 策划 策划原则 |
| 文章编号： | 1671-5454(2002)01-0053-04 |
| 修稿时间： | 2001年11月6日 |
The Scheming of Journals of Arts |
| |
| REN Guo-Rui Editorial Dept.of Journal,Yueyang Normal College,Yueyang,Hunan.The Scheming of Journals of Arts[J].Hunan Mass Media Vocational Technical College(Mass Media),2002,2(1):53-56. |
| |
| Authors: | REN Guo-Rui Editorial Deptof Journal Yueyang Normal College Yueyang Hunan |
| |
| Institution: | REN Guo-Rui Editorial Dept.of Journal,Yueyang Normal College,Yueyang,Hunan,414000 |
| |
| Abstract: | As the socialism market economy is employed in our country, journals of arts should take the concept of'scheming' into consideretion and keep their own characteristics and tenets. The mode of scheming for journals is a kindof interdynamic and logical structure that takes orientation as its precondition. Staff of journals should grasp the principlesof scheming, such as, orientation, column and draft gathering, compiling and arranging, cover and format, printing andbookbinding, appearance, distributing and activity and managing. |
| |
| Keywords: | journal of arts scheme principles of scheming |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
