| 金融产品需求差别定价的有关理论问题 |
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| 引用本文： | 岳意定.金融产品需求差别定价的有关理论问题[J].湖南师范大学社会科学学报,2001,30(5):46-50. |
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| 作者姓名： | 岳意定 |
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| 作者单位： | 中南大学 工商管理学院,湖南 长沙 410083 |
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| 基金项目： | 湖南省哲学社会科学基金 湘宣字〔2 0 0 0〕2 3号A0 5 6 . |
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| 摘 要： | 加入WTO后，我国金融业将面临更加激烈的竞争。定价是非常重要的市场竞争手段，金融产品的定价方法，目前国外金融界用得较多的是需求差别定价法。若同一金融产品的市场可细分，且不同子市场的需求价格弹性不同时，采用需求差别定价可为金融企业获得更多的收入和利润，最优的差别价格为边际收益等于边际成本的价格。金融产品需求差别定价的应用条件和最优差别价格的确定可具体由数学证明。
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| 关 键 词： | 定义 金融产品 需求差别定价 需求价格弹性 最优差别价格 市场竞争 边际收益 边际成本 市场细分 |
| 文章编号： | 1000-2529(2001)05-0046-05 |
| 修稿时间： | 2001年4月10日 |
Relevant Theoretical Issues of Demand Differential Pricing of Financial Product |
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| YUE Yi_ding.Relevant Theoretical Issues of Demand Differential Pricing of Financial Product[J].Journal of Social Science of Hunan Normal University,2001,30(5):46-50. |
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| Authors: | YUE Yi_ding |
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| Abstract: | After entering WTO, our financial industry will be faced with a keener competition. Pricing is a very important means for market competition. As for pricing of financial product or service, demand differential pricing is widely adopted in foreign financial circles at present. If the market of demand in different sub_markets are different, adoption of demand differential pricing will bring financial enterprises more income and profits, and optimal differential price is the price when marginal profit equals marginal cost. Specific mathematical demonstrations are given on the practical connections of demand differential pricing of financial product and the determination of optimal differential price. |
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| Keywords: | financial product demand differential pricing price elasticity of demand optimal differential price |
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