The synergy of corporate r&d and competitive strategies: An exploratory study in australian high-technology companies |
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| Institution: | 1. Department of Mathematics, Zhejiang Normal University, Jinhua 321004, China;2. LaBRI, Université de Bordeaux, 351 cours de la Libération, Cedex, Talence 33405, France;3. Department of Mathematics, Hong Kong Baptist University, 224 Waterloo Road, Kowloon Tong, Hong Kong, China |
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| Abstract: | This project examines how Australian high technology companies approach the synergy between corporate R&D and strategic management. Research hypotheses are tested empirically using the data collected from a number of Australian firms in three selected industrial sectors: information technology, pharmaceuticals and biotechnology. The results suggest that the responding firms have been aware of the importance of integrating R&D decision making with corporate strategic management as well as the consistency between R&D and competitive strategies. In particular, the development of higher value-added products with a focus on a particular market segment has been stressed in directing corporate R&D programs and projects. |
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