| 中原地区特色民俗体育文化与品牌化研究 |
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| 引用本文： | 佟小玲.中原地区特色民俗体育文化与品牌化研究[J].唐山学院学报,2012(1):91-93. |
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| 作者姓名： | 佟小玲 |
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| 作者单位： | 新乡学院体育系 |
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| 基金项目： | 河南省科技厅研究计划项目(112400450054) |
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| 摘 要： | 中原特色民俗体育是中华文化宝库中的一份瑰宝,社会各界应广泛关注其未来的发展。结合中原地区产业经济的特点,对中原地区特色民俗体育文化品牌化的必要性和可行性进行分析,将为民俗体育文化如何适应全球经济一体化冲击下被改变的传统生存环境,如何在新的生存环境中,被保护与传承,发挥其功能与存在的历史意义,实现科学的,可持续发展的,寻求新的路径,使得中原特色民俗体育得以广泛流传。
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| 关 键 词： | 中原地区 特色民俗体育文化 品牌化 |
Characteristic Folk Sports Culture in Central Plains and Branding Research |
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| TONG Xiao-ling.Characteristic Folk Sports Culture in Central Plains and Branding Research[J].Journal of Tangshan College,2012(1):91-93. |
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| Authors: | TONG Xiao-ling |
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| Institution: | TONG Xiao-ling(Department of Physical Education,Xinxiang College,Xinxiang 453003,China) |
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| Abstract: | Characteristic folk sports in central plains is one of Chinese cultural heritages and its future development has drawn wide public attention and concern.The analysis should be made of the necessity and feasibility of branding the characteristic folk sports culture in central plains on the basis of the industrial and economic features in the central plains,which will seek the way out for folk sports culture to adapt to and survive in the new living environment in global economic integration,find the way to protect and inherit the characteristic folk sports culture in central plains and to guarantee its scientific and sustainable development,making the characteristic folk sports in central plains widespread and inherited. |
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| Keywords: | central plains characteristic folk sports culture branding |
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