| 北京城市学院自考招生的SWOT分析及对策 |
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| 引用本文： | 祁莉.北京城市学院自考招生的SWOT分析及对策[J].北京城市学院学报,2009(3):15-19. |
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| 作者姓名： | 祁莉 |
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| 作者单位： | 北京城市学院,北京,100083 |
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| 摘 要： | 本文利用SWOT分析法对北京城市学院自考部招生中的外部环境机会(Oportunity)、外部威胁(Threat)、内部条件优势(Strengths)、内部条件劣势(Weakness)进行分析,指出当前应该采取WO策略:利用外部资源和机会来弥补内部劣势.
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| 关 键 词： | 自考招生 优势和劣势 机会和威胁 |
Analysis and Countermeasure of Recruitment of Students by SWOT |
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| Qi Li.Analysis and Countermeasure of Recruitment of Students by SWOT[J].Haidian University Journal,2009(3):15-19. |
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| Authors: | Qi Li |
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| Abstract: | This article uses the SWOT analytic method to test the recruitment of students of Beijing City Univercity.They are Opportunity,Threat,Strengths,Weakness carries on the analysis,at present develops the condition to be possible to determine is the WO strategy:Using exterior resources and opportunities to make up internal inferiority. |
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| Keywords: | recruitment of students superiority and inferiority opportunity and threat |
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