| 中国消费者对同一品牌国产与进口产品认知差异的原因及分析 |
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| 引用本文： | 袁胜军,符国群.中国消费者对同一品牌国产与进口产品认知差异的原因及分析[J].软科学,2012,26(6):70-77. |
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| 作者姓名： | 袁胜军 符国群 |
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| 作者单位： | 北京大学光华管理学院,北京,100871 |
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| 基金项目： | 国家自然科学基金,教育部人文社会科学研究青年基金 |
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| 摘 要： | 在文献回顾的基础上,运用内容分析法,以网络回帖为研究对象,研究了中国消费者对同一品牌国产与进口产品认知差异原因。研究结果表明:随着时间的推移,中国消费者对于"进口产品好于国产产品"认知强度呈现下降趋势;中国消费者对所评价产品的知识越丰富,他们对于"进口产品好于国产产品"认知强度越低。
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| 关 键 词： | 原产地 同一品牌 进口产品 国产产品 认知差异 |
Analysis of Cognitive Differences and Reasons between Domestic and Imported Products with the Same Brand for Chinese Consumers |
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| YUAN Sheng-jun
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FU Guo-qun.Analysis of Cognitive Differences and Reasons between Domestic and Imported Products with the Same Brand for Chinese Consumers[J].Soft Science,2012,26(6):70-77. |
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| Authors: | YUAN Sheng-jun FU Guo-qun |
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| Institution: | (Guanghua School of Management,Peking University,Beijing 100871) |
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| Abstract: | Based on literatures review and according to the network topic,this paper studies the reason of cognitive differences between domestic and imported products with the same brand for Chinese consumers with the method of content analysis.The results show that:① over time,the Chinese consumers’ cognitive strength for "imported products are better than domestic products" show a downward trend;②for the product evaluated,richer knowledge of Chinese consumers,they have lower cognitive strength for "imported products are better than domestic products". |
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| Keywords: | country of origin the same brand imported product domestic product cognitive difference |
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