| 我国体育消费市场细分化的探讨 |
| |
| 引用本文： | 杜国如.我国体育消费市场细分化的探讨[J].西安体育学院学报,2004,21(5):10-12. |
| |
| 作者姓名： | 杜国如 |
| |
| 作者单位： | 华东交通大学,体育学院,江西,南昌,330013 |
| |
| 摘 要： | 为了认识和明确体育消费的目标市场,促进体育商品的营销,更好地为我国居民生活和体育健身服务。通过文献资料研究和逻辑分析方法,探讨了体育消费市场的细分化概念、作用、原则、方法、标准以及细分程序。
|
| 关 键 词： | 体育 消费 市场 细分 |
| 文章编号： | 1001-747X(2004)05-0010-03 |
Exploring on Subdivision of Consume Market of Sports in China |
| |
| DU Guo-ru.Exploring on Subdivision of Consume Market of Sports in China[J].Journal of Xi'an Institute of Physical Education,2004,21(5):10-12. |
| |
| Authors: | DU Guo-ru |
| |
| Abstract: | In order to recognize and make clear of the target′s market, promote consume of sports goods, and the better service to life and bodybuilding of people in China. By the documentaries and the materials and means of logic the author inquires into the concept, the functions, the principles, the means, the standard and the program in the subdivision of consume market of sports. |
| |
| Keywords: | sports consume market subdivision |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
