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出版媚俗与大众文化
引用本文:丁红.出版媚俗与大众文化[J].南通师范学院学报,2009(3):135-140.
作者姓名:丁红
作者单位:湖南商学院宣传部,湖南长沙410205
基金项目:湖南省哲学社会科学基金课题(08YBB211)
摘    要:自进入20世纪90年代以来,由于中国政治、经济、文化等诸方面的急剧变化,当代文化出版出现了媚俗化的倾向,媚俗出版物几近泛滥,突出表现在其内容媚俗、书名媚俗、选题策划物媚俗与宣传媚俗。伴随着出版爆炸现象而愈演愈烈的种种媚俗表现,对大众文化产生了危害,期望新世纪的出版业能够沿着健康、正确的方向蓬勃发展,进而丰富大众文化的人文内涵,提高国民的精神素质和文化品位。

关 键 词:大众文化  媚俗  出版

Vulgarity of Publication and Popular Culture
DING Hong.Vulgarity of Publication and Popular Culture[J].Journal of Nantong Teachers College(Social Science Edition),2009(3):135-140.
Authors:DING Hong
Institution:DING Hong (Publicity Department, Hu'nan University of Commerce, Changsha, 410205, China)
Abstract:Since the 1990s, because of the rapid changes in Chinese politics, economy, culture, etc, contemporary publication has showed a strong tendency towards vulgarity, which is represented by vulgar contents, titles, themes and etc. A-long with the publication explosion, vulgarity of publication jeopardizes the popular culture. The author hopes that publication industry can develop healthily and prosperously in new century, so as to enrich the humanistic content of popular culture and raise the citizen's spirits and personal cultural taste.
Keywords:masses culture  vulgarity  publication
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