| 新加坡国家图书馆管理局的营销理念与实践 |
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| 引用本文： | 谢莉.新加坡国家图书馆管理局的营销理念与实践[J].图书馆,2012(1):75-78. |
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| 作者姓名： | 谢莉 |
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| 作者单位： | 广州城市职业学院图书馆 |
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| 摘 要： | 从图书馆营销的角度出发,分析了新加坡国家图书馆管理局的营销理念与实践,包括集思广益的创新精神、"顾客至上"的服务理念、人性化的顾客关系管理、公益行为与经济效益建设等方面内容。这些营销实践为新加坡国家图书馆管理局赢得了众多美誉,值得我国学习和借鉴。
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| 关 键 词： | 新加坡 图书馆 营销 |
The Idea and Practice of Marketing of National Library Board Singapore |
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| Xie Li.The Idea and Practice of Marketing of National Library Board Singapore[J].Library,2012(1):75-78. |
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| Authors: | Xie Li |
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| Institution: | Xie Li(Guangzhou City Polytechnic Library) |
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| Abstract: | This paper analyses the marketing idea and practice of National Library Board Singapore from the aspect of library marketing.It includes innovative spirit,customer-oriented marketing idea,customer relationship management,public welfare and economic benefits.These marketing practices have brought much honor for National Library Board Singapore which we should learn from. |
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