| 论企业目标市场细分及营销策略 |
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| 引用本文： | 苏树军.论企业目标市场细分及营销策略[J].新疆职业大学学报,2009,17(2):22-25. |
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| 作者姓名： | 苏树军 |
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| 作者单位： | 新疆财经大学,经济学院,新疆,乌鲁木齐,830012 |
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| 摘 要： | 本文依据知识经济时代的特征，提出了21世纪中国企业选择目标市场的方式和策略，并对不同企业的特点及选择目标市场的细分策略做了必要的分析和阐述。
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| 关 键 词： | 目标市场 市场营销 策略 |
The Marketing Strategies and Subdivisional Target Market of Enterprise |
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| SU Shu-jan.The Marketing Strategies and Subdivisional Target Market of Enterprise[J].Journal of Xinjiang Vocational University,2009,17(2):22-25. |
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| Authors: | SU Shu-jan |
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| Institution: | SU Shu-jun (Economic College, Xinjiang Institution of Finance and Economics Urumqi , Xinjiang 830012, China ) |
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| Abstract: | The author brings out a summarization and makes an analysis on the strategies of enterprises to choose target market in 21st century in terms of the features of Era of the Knowledge Economy, and makes some illustrations about the brief strategies of various businesses with different characteristics to choose their own target market. |
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| Keywords: | target market marketing strategy |
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