| 一种新的顾客价值层次模型 |
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| 引用本文： | 成海清.一种新的顾客价值层次模型[J].软科学,2007,21(4):21-24. |
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| 作者姓名： | 成海清 |
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| 作者单位： | 天津大学,管理学院,天津,300072 |
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| 摘 要： | 在回顾相关理论的基础上,提出了顾客价值由顾客愿望价值、顾客期望价值和顾客感知价值三个层次组成的模型,并以顾客购买彩电为例对此模型内涵进行了说明。此外还讨论了顾客价值层次模型的特点及其实践意义。
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| 关 键 词： | 顾客价值 层次模型 价值创新 |
| 文章编号： | 1001-8409（2007）04-0021-04 |
| 修稿时间： | 2006-10-08 |
A New Hierarchy Model of Customer Value |
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| CHENG Hai-qing.A New Hierarchy Model of Customer Value[J].Soft Science,2007,21(4):21-24. |
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| Authors: | CHENG Hai-qing |
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| Institution: | School of Managemen, Tianjin University, Tianfin 300072 |
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| Abstract: | Based on the review of customer value hierarchy theories,this poper constructs the customer value model that is made up of three value hierarchies: customer desired value,customer expected value and customer perceived value.On the other hand,it analyzes the features of customer value hierarchy model and its practical meaning. |
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| Keywords: | customer value(CV) hierarchy model value innovation |
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