| 特许经营中目标分歧的经济学解释 |
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| 引用本文： | 许星剑,仉巍,郭晓宇,陈颖.特许经营中目标分歧的经济学解释[J].预测,2004,23(3):20-22,35. |
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| 作者姓名： | 许星剑 仉巍 郭晓宇 陈颖 |
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| 作者单位： | 哈尔滨工程大学,黑龙江,哈尔滨,150001 |
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| 摘 要： | 本文探讨了特许经营的本质，分析了目标分歧的主要表现形式，并着重对特许经营中的目标分歧进行了经济学解释。分析结果表明，因为特许双方利润最大化价格决策的不同，双方必然会存在目标分歧。特许方的“利他”行为可以协调目标分歧。
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| 关 键 词： | 特许经营 目标分歧 利润最大化 |
| 文章编号： | 1003-5192(2004)03-0020-03 |
An Economic Explanation of Respective Goals in Franchising System |
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| XU Xing-jian,ZHANG Wei,GUO Xiao-yu,CHEN Ying.An Economic Explanation of Respective Goals in Franchising System[J].Forecasting,2004,23(3):20-22,35. |
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| Authors: | XU Xing-jian ZHANG Wei GUO Xiao-yu CHEN Ying |
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| Abstract: | The analysis provided in this article involves the nature of the franchising system, with special focus on respective goals between the franchisor-franchisee dyads. Then an explanation of why there would be difference is presented, using microeconomics theory. Some suggestions are also made to harmonize their goals. |
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| Keywords: | franchising respective goals profit-maximizing behaviors |
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