| 我国旅游业品牌战略研究 |
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| 引用本文： | 魏想明,陈银.我国旅游业品牌战略研究[J].科技创业月刊,2007,20(10):69-70. |
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| 作者姓名： | 魏想明 陈银 |
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| 作者单位： | 湖北工业大学管理学院,湖北,武汉,430068 |
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| 摘 要： | 在新的时代背景下,旅游业的发展必将面临着许多新的机遇和挑战。在此关键时期,全力推行品牌战略是一件不容忽视的大事,也是未来旅游业发展必然的战略选择。为此,对新世纪旅游业发展的时代背景进行了分析,认为必须从注重品牌的质量建设、实施产品和服务的差异性和个性建设、加大品牌的服务支持、强化品牌的形象塑造、重视品牌创新等方面来提高企业形象,提高市场竞争力。
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| 关 键 词： | 品牌 品牌战略 战略选择 |
| 修稿时间： | 2007-07-12 |
Study on the Brand Strategy of China Tourism |
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| Wei Xiangming,Chen Yin.Study on the Brand Strategy of China Tourism[J].Pioneering With Science & Technology Monthly,2007,20(10):69-70. |
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| Authors: | Wei Xiangming Chen Yin |
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| Abstract: | In the background of the new time, the development of tourism will meet with a lot of opportunity and challenge. In this critical period, it is a heavy matter to implement the brand strategy fully which is not neglected. It is also strategy choice for developing tourism. So the background of development of the new century tourism has been analyzed in this article. We must enhance the corporate image and market competitive by paying attention to the quality construction of brand, the different and individuality between product and service; enlarging the service supported of brand; strengthening the image-building of brand; regarding the innovation of brand, and so on. |
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| Keywords: | brand brand strategy strategy choice |
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