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泉州非物质文化遗产的旅游开发——以增强游客体验为视角
引用本文:黄益军.泉州非物质文化遗产的旅游开发——以增强游客体验为视角[J].泉州师范学院学报,2010,28(1):125-129.
作者姓名:黄益军
作者单位:泉州师范学院,人文学院,福建,泉州,362000
基金项目:泉州市社科研究2009年规划课题,泉州师院校自选课题 
摘    要:从游客体验的视角出发,在分析泉州非物质文化遗产体验式旅游开发重要意义和可行条件的基础上,对其提出几点构想:形成非物质文化遗产与旅游开发可以共赢的观念;通过市场调研找准游客体验与旅游产品的契合点;深入挖掘非物质文化遗产体验内涵;营造非物质文化旅游产品体验环境;构建非物质文化旅游活动体系;塑造非物质文化旅游体验品牌。以期为泉州乃至海西的文化旅游业服务,同时也为其他地方非物质文化遗产的旅游开发提供借鉴。

关 键 词:非物质文化遗产  旅游开发  体验  泉州

Tourism Development of Immaterial Cultural Heritage Based on Tourist Experience:A Case Study of Quanzhou
HUANG Yi-jun.Tourism Development of Immaterial Cultural Heritage Based on Tourist Experience:A Case Study of Quanzhou[J].Journal of Quanzhou Normal College,2010,28(1):125-129.
Authors:HUANG Yi-jun
Institution:HUANG Yi-jun(Humanities College,Quanzhou Normal University,Fujian 362000,China)
Abstract:Based on analyzing the importance and feasibility of tourism development of immaterial cultural heritage in Quanzhou,this article puts forward some suggestions from the angle of tourist experience:posing mutual-win conception between immaterial cultural heritage and tourist planning,seeking the correspondence between tourist experience and touristm development by detailed market research,excavating experiential connotations of immaterial cultural heritage,developing experiential environment of tourist produ...
Keywords:immaterial cultural heritage  tourism development  experience  Quanzhou  
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