| 毽球运动纳入全民健身服务体系的SWOT分析及其对策研究 |
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| 引用本文： | 姚辉波,吕伟丽.毽球运动纳入全民健身服务体系的SWOT分析及其对策研究[J].福建体育科技,2013(4):4-6. |
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| 作者姓名： | 姚辉波 吕伟丽 |
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| 作者单位： | 1. 南京理工大学体育部,江苏 南京,210094
2. 南京二十九中教育集团初级中学,江苏 南京,320100 |
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| 基金项目： | 中央高校基本科研业务费专项资金资助(No.NUST2012YBXM082)。 |
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| 摘 要： | 运用战略管理中的SWOT分析法,结合相关文献资料,对毽球运动纳入全民健身服务体系的内部优势和劣势,外部机会和威胁四个维度进行分析总结。结论和对策:为了使毽球运动科学有效地服务于全民健身,应充分发挥毽球运动组织管理的优势,广泛利用传统体育公法日益完善的机会,积极克服毽球运动人力资源不足的弱点,有效化解西方强势体育文化的威胁。
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| 关 键 词： | 毽球运动 全民健身 SWOT |
The SWOT Analysis and Countermeasures Study of Shuttlecock Movement into the National Fitness Service System |
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| Yao Hui-bo
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Lv Wei-li.The SWOT Analysis and Countermeasures Study of Shuttlecock Movement into the National Fitness Service System[J].Fujian Sports Science and Technology,2013(4):4-6. |
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| Authors: | Yao Hui-bo Lv Wei-li |
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| Institution: | 1.P.E.Dept.,Nanjing University of Science and Technology,Nanjing 210094,Jiangsu China;2.The Junior Middle School of the Twenty Ninth Education Group of Nanjing,Nanjing 320100,Jiangsu China) |
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| Abstract: | Based on the SWOT analysis method of strategic management,and combined with the relevant document material,this paper analysed and summarized four dimensions of the internal advantages and disadvantages,external opportunities and threats that the shuttlecock movement bringed into the national fitness service system.Conclusion： In order to make the shuttlecock sports service the national fitness scientifically and effectively,we should play the advantage of the shuttlecock sports＇ organization and management,widely use the opportunity of increasingly perfect traditional sports law,actively overcome the weakness of insufficient human resources of shuttlecock sports,effectively resolve the threat of strong western sports culture. |
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| Keywords: | Shuttlecock Sports National Fitness SWOT |
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