| 武术套路表演商业价值开发模式的研究 |
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| 引用本文： | 刘占鲁,苏长来,张志武.武术套路表演商业价值开发模式的研究[J].广州体育学院学报,2006,26(5):106-108. |
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| 作者姓名： | 刘占鲁 苏长来 张志武 |
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| 作者单位： | 天津理工大学,体育教学部,天津,300191 |
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| 摘 要： | 通过调查、分析,构建了武术套路表演商业价值开发的基本模式:从演出内容上,充分考虑当前社会观众的审美情趣,用开放的态度组织武术演出内容,实现武术技术与舞台艺术的完美结合;在演出的运作上,从门票、赞助、冠名、服装器械等多方面进行多元化、全方位的运作,从而构建现代化的武术套路表演模式。
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| 关 键 词： | 武术表演 商业价值 开发模式 |
| 文章编号： | 1007-323X(2006)05-0106-03 |
| 收稿时间： | 04 23 2006 12:00AM |
| 修稿时间： | 2006年4月23日 |
A Probe into the Model of Wushu Taolu Show for Business Purpose |
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| LIU Zhan-lu,SU Chang-lai,ZHANG Zhi-wu.A Probe into the Model of Wushu Taolu Show for Business Purpose[J].Journal of Guangzhou Physical Education Institute,2006,26(5):106-108. |
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| Authors: | LIU Zhan-lu SU Chang-lai ZHANG Zhi-wu |
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| Institution: | Tianjin University of Technology, Tianjin 300191, China |
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| Abstract: | Through the methods of question and analytics,this article founded the model of Wushu show for business purpose: As to the content of Wushu show,we should consider the character of modern audience fully and order the content with open mind in order to combine the Wushu technology with stage art.It is also very important to run the Wushu show for business purpose fully and flexibly,and it will cover the ticket,supporting,naming,costume,equipment and so on.A modern Wushu show model for business purpose will be founded. |
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| Keywords: | wushu show business value model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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