| 浅析英语广告中的概念隐喻 |
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| 引用本文： | 赵娜.浅析英语广告中的概念隐喻[J].科教文汇,2012(4):134-134,146. |
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| 作者姓名： | 赵娜 |
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| 作者单位： | 西安医学院英语系 陕西·西安710021 |
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| 摘 要： | 英语广告中有许多概念隐喻的例子.从认知角度来看,概念隐喻可以被分为三种:结构隐喻、方位隐喻、实体隐喻.本文主要介绍前两种,并通过对一些例子的认知解释,使读者更好地理解英语广告中的概念隐喻.
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| 关 键 词： | 概念隐喻 结构隐喻 方位隐喻 英语广告 |
A Brief Analysis of Conceptual Metaphors in English Advertisements |
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| Authors: | Zhao Na |
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| Institution: | Zhao Na Department of English,Xi＇an Medical University,710021,Xi＇an,Shaanxi,China |
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| Abstract: | There are a lot of examples of conceptual metaphors in English advertisements.From the cognitive perspective,these conceptual metaphors can be divided into three types,namely structural metaphor,oriental metaphor,and ontological metaphor.This paper will concentrate on the first two types,aiming at making readers better understand the conceptual metaphors in English advertisements through the cognitive explanation of some examples. |
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| Keywords: | conceptual metaphors structural metaphor oriental metaphor English advertisements |
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