| 浅谈服务营销 |
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| 引用本文： | 张晓莉,刘华.浅谈服务营销[J].黄冈职业技术学院学报,2011,13(1):76-79. |
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| 作者姓名： | 张晓莉 刘华 |
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| 作者单位： | 1. 武钢集团鄂钢公司,用户服务办公室,湖北,鄂州,436002
2. 鄂州职业大学科技处,湖北,鄂州,436000 |
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| 摘 要： | 经济全球化使服务业迎来了一个崭新的"全球服务时代"。在日趋激烈的市场竞争环境下,如何使顾客成为产品忠诚的消费者,是企业能否生存发展的重要因素。服务营销作为企业在认真分析消费者需求的前提下,为充分满足消费者需求在营销过程中所采取的一系列市场活动,便成为企业开展营销创新的主导方向。而在开展服务营销时,应当深刻认识其重要性,充分运用人员管理策略、顾客满意策略和服务创新策略,以促进服务营销发挥最好的效用。
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| 关 键 词： | 服务营销 特征 必要性 策略 |
Marketing of Services |
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| ZHANG Xiao-Li,LIU Hua.Marketing of Services[J].Journal of Huanggang Polytechnic,2011,13(1):76-79. |
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| Authors: | ZHANG Xiao-Li LIU Hua |
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| Institution: | 1.Wuhan Iron and Steel Company Group,Ezhou 436002 Hubei2.Ezhou Vocational University,Ezhou 436000 Hubei) |
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| Abstract: | Economic globalization has ushered in a new service,"global services era." In the increasingly fierce market competition,how to make the customer be a loyal consumer of a product is an important factor in the business survival development.Service marketing as a series of marketing activities adopted in the marketing process in order to fully meet consumer demand under the premise of careful analysis on the consumer demand in a company,has become the leading direction for the enterprises to develop innovative marketing.In carrying out services marketing,it should be a profound understanding of its importance,make full use of personnel management strategy,customer satisfaction strategy and service innovation strategies to promote the services marketing full playing its effectiveness. |
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| Keywords: | Service marketing Features Necessity Strategy |
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