| 新媒体涉军舆情管理策略研究 |
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| 引用本文： | 李东,;杜柯柯,;张忠强.新媒体涉军舆情管理策略研究[J].未来与发展,2014(7):24-27. |
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| 作者姓名： | 李东 ;杜柯柯 ;张忠强 |
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| 作者单位： | [1]西北工业大学管理学院,陕西西安710129; [2]西安通信学院,陕西西安710106 |
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| 基金项目： | 本文是国家自然科学基金项目阶段性成果（项目编号：71103138） |
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| 摘 要： | 新媒体时代涉军舆情呈现出虚拟性与现实性相互交织、互动性和失衡性同时存在、无序性和难控性不断凸显等显著特点。在分析新媒体涉军舆情管控矛盾的基础上，提出加强教育引导，筑牢思想“防火墙”；完善管控机制，打好防范“主动仗”；讲究方法策略，形成应对“组合拳”等对策建议。
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| 关 键 词： | 新媒体 涉军舆情 管理策略 |
Research on New Media Management Strategy of Public Opinion Related to Military |
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| Institution: | LI Dong, DU Ke-ke, ZHANG Zhong-qiang (1 School of Management, Northwestern Polytechnical University, Xi＇an Shaanxi 710072, China; 2 Xi＇an Communications Institute, Xi＇an Shaanxi 710106, China) |
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| Abstract: | In new media age, the character of public opinion related to military include virtuality and reality being intertwined closely, interactivity and unbalance being exist at the same time, and the situation of the disorder and uncontrolled being highlighting continually. Based on the analysis of conflicts of new media controls on public opinion related to military, authors propose to strengthen the education and guidance, and build a strong ideological firewall firstly. Secondly, the mechanisms of management and control are improved to prevent the initiative lay. Thirdly, the methods and strategies should be played attention to take the initiative battle. |
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| Keywords: | new media public opinion related to military management strategy |
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