Caroline Ware,Consumer Activism and American Democracy During the New Deal, 1933–45 |
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| Abstract: | ABSTRACTThis article focuses on how the New Deal consumer activist Caroline F. Ware crafted an ambitious consumerist vision for the United States during the 1930s and 1940s. This vision aimed to end the Depression and bring post-war prosperity and to create a new kind of American democracy and citizenship, one suited to the promises and perils of an industrialized, urbanized America. One member of a loose cohort of like-minded intellectuals, and self-styled consumer ‘experts', Ware made one of the most persuasively articulated intellectual contributions of the period to a particular kind of liberal consumer activism. |
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| Keywords: | consumer activism government regulation New Deal Caroline F Ware |
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