| 云南红河县旅游形象策划 |
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| 引用本文： | 廖建华,郑宗玲,沈乾芳.云南红河县旅游形象策划[J].蒙自师范高等专科学校学报,2007,5(4):16-18,39. |
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| 作者姓名： | 廖建华 郑宗玲 沈乾芳 |
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| 作者单位： | 阳江职业技术学院 广东阳江529500(廖建华)，云南师范大学 云南昆明650092(郑宗玲)，云南大学 云南昆明650091(沈乾芳) |
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| 摘 要： | 旅游形象在一个地区旅游业发展的过程当中起着越来越重要的作用,旅游地之间的竞争在很大程度上是形象之间的竞争。红河县旅游业发展起步较晚,发展滞后,缺乏鲜明的、独特的旅游形象,人们对红河县旅游知之不多。为了塑造出鲜明而富有感召力的红河旅游形象,提高景区景点的知名度,在进行红河县旅游形象策划理念分析的基础上,对红河县旅游形象进行了定位和策划,以促进红河县的旅游资源优势向市场优势、经济效益优势的转变,推动红河县旅游业的快速启动和健康发展。
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| 关 键 词： | 旅游形象 策划 云南红河县 |
| 文章编号： | 1008-9128（2007）04-0016-03 |
| 修稿时间： | 2007-04-27 |
The Scheming of Tourist Images for Honghe in Yunnan Province |
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| LIAO Jian-hua,ZHENG Zong-ling,SHEN Qian-fang.The Scheming of Tourist Images for Honghe in Yunnan Province[J].Journal of Mengzi Teachers' College,2007,5(4):16-18,39. |
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| Authors: | LIAO Jian-hua ZHENG Zong-ling SHEN Qian-fang |
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| Institution: | 1. Yangjiang Vocational and Technological College, Yangjiang 529500, China; Yunnan Normal University, Kunming 650092, China; 3. Yunnan University, Kunming 650091, China |
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| Abstract: | In the process of a region tourist industry development,The tourist image play more and more important function.The competition among resorts is the competition of the images to a large extent.In Honghe County,tourist industry development started lately and develop slowly.The plan of tourism image lacks emollient measures,and people do not know it.In order to push the tourism industry of Honghe County into healthy development,we should set up the tourism image. |
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| Keywords: | the tourism image plan Honghe County in Yunnan Province |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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